I currently help one of the major online visual art destination websites with business development, and have done some research into the major players in terms of visitor statistics.
The list of major Art websites and their Alexa traffic ranking:
eBay is on number 13 in Alexa, which means there are 12 sites in the world with more visitors
1. eBay.com 13
2. Allposter.com 1400
3. Art.com 1800
4. Artnet.com 11900
5. Christies.com 17300
6. Artprice.com 18000
7. Sothebys.com 19000
8. Artcyclopedia.com 21000
9. Tias.com 21000
10. Absolutearts.com 36000
11. Askart.com 51000
12. Bonhams.com 57000
13. Wwar.com 59000
14. Artfacts.com 62000
15. Findartinfo.com 71000
16. The-artist.org 73000
17. Art-perfect.de 78000
18. Artlex.com 81000
19. Fine-art.com 86000
20. Deseno-art.com 88000
21. Art.net 99000
The list excludes museums, and other major general interest websites like about.com or wikipedia with art sections.
2 basic but true conclusions:
1. The list shows that art is not a key destination on the Internet.
2. It also shows that the biggest auction houses Christies and Sothebys are high on the list, but online marketing driven sites like eBay, Artposter or Art.com are massively ahead in terms of site visitors.
